VMC Today

A WORLDWIDE REACH

VMC PECHE is proud to have sustained hook production at its factory in France for 100 years, but today its reach is global, covering 70 countries in all five continents of the world. The US subsidiary, VMC INC was formed in 1981.

VMC INC
St-Paul MN, USA

VMC INC
US distribution and product development subsidiary

VMC Pêche & VMC Europe
FRANCE

VMC PECHE, Morvillars
Hook Factory and World Distribution
VMC EUROPE, Méziré
European Distribution Unit

Today, VMC…

• belongs to the Rapala VMC Group of companies
• is global market leader in treble hook production and sales
• arms the world's most popular fishing lure brands with VMC treble hooks
• exports 70% of its total production to over 70 countries worldwide
• boasts a catalogue of over 10 000 references
• has a daily production capacity of 4 million fish hooks
• uses world-exclusive automatic machines, designed and built in-house
• has forged its reputation on innovative and high-quality products
• is certified as a “Living Heritage Company” under the French Government’s prestigious EPV Entreprise de Patrimoine Vivant label